A few weeks ago I did my first Instagram takeover for Homebodii. I discovered the luxurious Australian sleepwear brand on Revolve months ago and I had nearly all their pieces saved to my wishlist. In an effort to boost their visibility in the American marketplace I spent the day posting Instagram stories on their page of my typical “New York day.” I had such a fun experience doing it–not to mention the countless hours I spent lounging around in their silky pajamas.
Side note: I’m inspired to do a whole post on the importance of having stylish pj’s because it always boosts my spirits and makes me feel fancy.
They sent me this beautiful monogrammed set that I’m currently trying to figure out how to style as daywear because I never want to take it off.
After my collaboration with Homebodii I had numerous people asking how that partnership arose. Now disclaimer, I’m not claiming to be an expert on brand pitching & partnerships, but in the short time since launching this blog I’ve had incredible opportunities I never thought possible. So, allow me to share some of the best tips if you want to grow your brand, boost visibility and ultimately, work on influencer partnerships.
1. Have a Blog
Well…this seems obvious? But before I launched this blog I wasn’t getting many partnership opportunities. There is an exception, if you already have 10k+ followers on Instagram, you can typically get away with using Instagram as your primary platform. However, if you’re still under that seemingly impossible number (like me) having a blog is a fantastic way to showcase your writing prowess, creative eye and personality.
2. Know Your Brand Identity
Time to tackle the tough questions, what kind of blogger are you? Do you try to keep in line with what other bloggers are doing? What kind of content do you produce? ARE YOU OVERWHELMED YET? It’s important to analyze your brand and understand what message your content sends–or what you want to say. Beyond identifying yourself as a Travel, Fashion, Lifestyle or Fitness blogger, think about what else you showcase. Do you get political? Do you only post photos that fit with a particular colour scheme? Do you live in a city, country or by the beach? Knowing your brand DNA helps sell to potential collaborators. Plus, having the answers to these questions will help you to produce a more consistent and streamlined blog in the long run.
3. Do Your Research
Would you go on a job interview and not know anything about what the company does? Let’s hope not. Listen, if you can stalk your ex’s new girlfriend to find out where she works and went on vacation in 2011…you can take the time (and clearly have the skills) to find out all the relevant information you need to make an excellent pitch. Study your potential collaborators website, assess their social media channels to see if and how they work with other influencers. Look at any press coverage or interviews they’ve done in the past for any helpful tidbits. Ultimately, it’s these small details that will make the greatest impact.
4. Pitch It Out
Fun fact: I hate talking to people on the phone. So, my boyfriend thinks it’s bizarre that I’m able to cold-email companies without worry. But for me, email is such an easier form of contact. To write an email pitch remember to be thoughtful. There is another person at the end of that email address and they’ll be reading it, so try to make a real connection. Use all that excellent research you did in Step 3 to avoid being generic. Include thoughtful details while maintaining professionalism and sincerity. Most importantly, tell them why you’re the right person to work with and how your brand is the right fit to represent their product or service.
5. Don’t Get Discouraged
I’ve only been seriously blogging and open to partnerships for a few months, and yet I’ve been tempted to give up almost daily. About once a week I’ll send out a few emails and I’d say about 70% go unanswered. (Saying thanks but no thanks isn’t that difficult people!) When people can’t even be bothered to respond to you…it’s very discouraging. When they respond with no, that’s even more upsetting. But perserverance is key. Even if there’s one person or brand who wants to work with you, it makes it all worth it.
As A Bonus: I’ve had several companies say they don’t/aren’t currently working with influencers but appreciated my kind email and ended up offering me wonderful discounts. This is my philosophy, the worst they can say is no, the best is yes and even if its a no, you just might get something cool (and discounted) out of it.
6. Don’t Get Desperate
I know high level influencers can make tons of money from FitTea type endorsements, but that is not my style. If I started hawking even low-level detox products it wouldn’t be authentic and I’d probably end up losing followers. It’s important to stay true to yourself and your brand. Don’t feel you have to say yes to everything just because it’s offered. Yes lots of people do it, but you don’t want to be like everyone else…right?